Published on 10/18/07

State groups, UGA seek ways to boost agritourism

By Stephanie Schupska
University of Georgia

From working dairies where kids meet cows to a bed-and-breakfast on a Mennonite farm, Georgians are finding that agriculture and tourism can go together like biscuits and gravy.

“Agriculture is the leading industry in the state, followed by tourism,” said Gilda Watters, director of the Georgia Department of Economic Development’s Georgia Tourism Foundation. Together, they can craft memories that are “authentic and real and memorable.”

Nature-based tourism brought $50.8 million to the state’s economy in 2006. Ag-based tourism added another $27.1 million, according to the University of Georgia’s Georgia Farm Gate Value Report.

“When I was a child, I was lucky enough to be born on a farm,” said Scott Cagle, founder of Agri-Tour Solutions. Most people today were never near a farm. “An agritourism farm gives them access.”

The counties topping the state agritourism market range from Thomas in southwest Georgia to Rabun in the extreme northeast corner. The numbers measure single businesses’ and counties’ successes. What’s missing is a statewide effort.

“Right now, it’s just a bunch of independent people doing their own thing,” said Kent Wolfe, a marketing analyst with the UGA Center for Agribusiness and Economic Development.

Wolfe is working with Cagle, Watters and others to start a statewide agritourism association. They aim to improve opportunities, whether it’s through added marketing, state legislation or better liability insurance options.

The U.S. Department of Agriculture estimates more than 62 million people 16 years old and older visit farms each year. They average spending $28 per visit, said David Dyer of Garland’s Ridge Farm. “Clearly, agritourism can become a pathway to success for farm operations in an increasingly urban Georgia.”

Some farmers say they need a commission for agritourism. “They need someone who has the everyday responsibility to develop agritourism products,” said Bruce Green, director of product development for the DED tourism division. “Right now, we don’t have that.”

These issues will be discussed at the “Symposium of Discovery: Agritourism and the Creative Economies in Georgia.” The meeting will be Nov. 13-14 at the Agricenter in Perry, Ga.

Tennessee, Kentucky and North Carolina speakers will show how they’re supporting and promoting agritourism. A panel will share success stories. Breakout topics will include heritage, nature-based and farm tourism, packaging, marketing and farm crafts.

“In the past 10-15 years, we’ve seen a great number of farms not being productive anymore, farms that have been in families for 50-100 years,” Green said. “At the very minimal level, it’s the family figuring how to make a living off the land they’ve inherited.”

Through the program, “we clearly hope to gain structure, a sense of what the next steps should be,” Watters said. She hopes to make people more aware, too, of agritourism’s value to the state.

For now, Georgia agritourism looks like this:

Between Barnesville and Thomaston, a pumpkin flies out of a cannon at Rock Ranch. When the smashing-pumpkins show ends, campers spend the night in a covered wagon.

In Watkinsville and Loganville, visitors pick strawberries, blueberries and blackberries at Washington Farms.

Off the coast of Brunswick, landlubbers head out on a boat to catch wild Georgia shrimp before boiling them for dinner. In southwest Georgia, bird watchers in a johnboat look for egrets.

Pet a cow at Cagle’s Dairy in Cherokee County. Sip Vidal Blanc at Three Sisters Vineyards in Dahlonega. Or eat a few peanuts at Collins Farms in Reidsville.

Start traveling. Georgia offers 640 more options.

“Agritourism is about providing educational experiences as well as creating memories that last a lifetime,” Cagle said. “If you can combine the two, then I think you’re being very successful.”

For more on the symposium, contact Kent Wolfe at (706) 542-0752 or Maggie Potter at the Georgia DED at (706) 649-1306. Or go to For more on Georgia agritourism, visit AGNET at

Stephanie Schupska is the communications coordinator with the University of Georgia Honors College.