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Mexico reopens borders, sets new guidelines

By Gabe Eckert
Georgia Cattlemen's Association

Officials in Mexico informed the USDA in early April of new requirements for the importation of selected variety meats, veal and tallow into their country.

Combined with Mexico's March 3 announcement to reopen the border to boneless beef, the U.S. has now regained access for products that accounted for $746 million, or 74 percent of approximately $1 billion in exports of beef and tallow to Mexico in 2003.

The U.S., Mexico and Canada have been working together to harmonize measures and regulations related to bovine spongiform encephalopathy (BSE) in North America. This includes work toward North American standards for risk mitigation based on sound science.

"This action, combined with previous actions by Mexico and commitments by the Canadian Government, demonstrates solidarity within North America to trade in beef and beef products based on internationally accepted scientific standards for human and animal health," said USDA Secretary Ann Veneman.

Tyson Foods Inc. reduced beef production at some of its U.S. plants during the second week of April. According to the company, this was in reaction to tight supplies of market-ready cattle, slow beef sales and reduced beef exports.

Six beef plant have been closed and other plants are operating at reduced levels. The company did not identify the affected plants.

In an effort to help keep domestic beef demand strong in light of closed exports market, the beef industry is expanding its summer grilling campaign.

The new checkoff-funded advertising, as part of the overall "Taste of America Summer Grilling Promotion," will tap into Americans' passion for beef during the summer grilling season. The Taste of America Summer Grilling Promotion will celebrate the anniversary of the hamburger, which made its public appearance at the St. Louis World's Fair in 1904.

Dozens of marketing elements make up this checkoff-funded summer campaign. For more information, go to the following Web site: http://www.beefitswhatsfordinner.com/.

Gabe Eckert is director of communications for the Georgia Cattlemen's Association.